School project at Høyskolen Kristiania. Grade: A
Identity design made in 2016 for the new municipality "Færder kommune" in Vestfold, Norway. Municipality design in Norway is based on heraldry.
Færder municipality is an island municipality with a coastal landscape and a archipelago life that is very attractive among locals and tourists. The visual identity is based on the nature and society that characterizes the island community. The three half-cycles in the heraldic weapon is symbolizing three islets, representing the island community and the local society. The repeated figure creates in its whole one group or a unit, which is representative of the locals and the close contact between them. Færder are supposed to appear as a new entity, and therefore the visual identity shows no signs to the old municipalities.
The fifth element in the visual profile consists of islets and waves, reflecting the concept behind the new identity. The design elements clearly communicates what characterizes Færder: a friendly, harmonious and idyllic island society. The color palette is based on the coastal landscape and the Norwegian archipelago, which is representative for the municipality of Færder.